VIDEOCON CHANNELS USED FOR MARKETING

Live project on marketing
Channels used by
Videocon

Corporate Profile
The Videocon group emerges as a USD 2.5 Billion global conglomerate continuing to set trends in every sphere of its activities from a conference room sized assembly line in 1979.
Today the group operates through 4 key sectors:




Consumer Durables
Thomson CPT
CRT Glass
Oil & Gas
Consumer Electronics, Home Appliances & Compressor manufacturing in India We enjoy a pre-eminent position in terms of sales and customer satisfaction in many of our consumer products like Colour Televisions, Washing Machines, Air Conditioners, Refrigerators, Microwave ovens and many other home appliances, selling them through a Multi-Brand strategy with the largest sales and service network in India. Refrigerator manufacturing is further supported by our inhouse compressor manufacturing technology in Bangalore.Display industry and its components With the Thomson acquisition Videocon has emerged as one of the largest Colour Picture tube manufacturers in the world operating in Mexico, Italy, Poland and China, continuing to lead through new innovative technologies like slim CPT, extra slim CPT and High Definition 16:9 format CPT.Colour Picture Tube Glass Videocon is one of the largest CPT Glass manufacturers in the world with a high level of experience and technical expertise operating through Poland and India. Videocon will leverage on this synergy after the Thomson acquisition to internally source glass for its CPT manufacturing increasing efficiencies and lowering costs.Oil and Gas An important asset for the group is its Ravva oil field with one of the lowest operating costs in the world producing 50,000 barrels of oil per day. The group has ambitious plans for expansion in this sector globally

These are the mein business doing by the company
1. India’s No.1 Consumer Electronics & Home Appliances Company.
2.Implements Complete Backward Integration from sand to branded TV’s.
3. 30% market share in Consumer Electronics & Durables.
4.Low production cost from Ravva Oil drives up the bottom line.
5.Will soon foray into DTH, Retail, Telecom & Power.
6.Diversified goods portfolio.
7.Caters to lower, middle & premium segments of the market.
8.Wide distribution network.
9. major brands under its kit. Recently acquired Planet M.

These are the consumer durable goods of Videocon company

Channel management
Channel management is very important process of marketing of the product .videocon also think that these problem and select good member of channel.
Sales efficiency, product knowledge, experience, and administrative ability these point conceder at that time of selection of Videocon channel members.
channel member training
training of channel member is important for the manufacturer ,it is the channel members who actually deal with the end customer and not the manufacturer these is also doing by the Videocon company they giving training to the channel member
Motivation Motivation mean giving the channel members reward for performance .videocon reward to the channel member for the basis of maximum sales.

Distribution channel of Videocon(consumer durable goods)

First the company think that how the our product are rich to the customer that’s why giving the authorized dealership to dealer in each major cities sinpal way to understand from the flowing chart

Company manufacturer

Company dealer

Authorized dealer

Retailer

Consumer



Vertical marketing system

The Videocon Company used the vertical marketing system (vms). Its means these is process where producers, wholesalers and retailer perform in marketing jointly.
Company showrooms
Videocon company have own showroom in big cities for direct sales to the costumers .satisfy them its fully own by the company
Channel conflicts
Mostly the other company channel members and company between them some conflict but in Videocon company there is no conflict between members and company